Print is tangeble
Educational research has indicated that we are more likely to remember something the more we are able to interact with it. By physically turning the pages in a publication, or unfolding a brochure more of our senses are engaged in the process, leaving a stronger impact on an audience.

Print stands out
With so many business switching their campaigns to be solely online a print ad stands out more now than ever before. With good design and new creative printing techniques your piece can still look like something your audience has never seen before.

Print is credible
Well established companies have been using print marketing long before online marketing was an option. By using print marketing you can make your company seem established and credible through association.

Print is informative
Because online ads tend to be quite small, clicking on the ad is vital to delivering information to a target market. A print ad, however can deliver more pertinent information to the public much easier.

Print is less expensive than you may think
Printing techniques have greatly advanced since companies began using printed advertisements, making printing far more affordable for businesses than it used to be.

Print is engaging
Websites are often skimmed while a user is searching for a specific piece of information. The printed word, however, has a much higher retention. This is the same reason that teachers suggest students take notes by hand rather than on their laptops and reading study materials in a text book rather than online.

Print can target specific markets
Proper placement of your print ad can allow your ad to effectively reach a particular demographic. Print ads can be carefully placed to target people in specific areas or people who may use particular facilities or services. Print ads can reach niche markets through placement in particular publications or specific placement within a publication. Direct mailers can be used to target people who live in spescific areas.